Bringing You 37 Years Of Disney Magic

Guest Speaker | Leadership Coach | Customer Service Consultant

Creating Experiences To Elevate Your Brand

Guest Speaker | Leadership Coach | Customer Service Consultant

Developing A Culture That Exceeds Expectations

Guest Speaker | Leadership Coach | Customer Service Consultant

Inspiring And Coaching Your Teams

Guest Speaker | Leadership Coach | Customer Service Consultant
Building the customer experience, one Magical interaction at a time.


Bringing You The Magic

Rising from Disney Recreation Host to senior Disney ­­­­­Executive, Barry Jacobson’s career in customer service has taken him across the country and the globe.  His career and real-life customer interactions have centered around creating a culture of exceptional, personalized guest, member, fan, staff, and customer experiences.  Barry’s performance-driven skills and expertise have brought innovation and success to many iconic brands throughout his career, including the Walt Disney Company, ClubCorp, the Dallas Cowboys organization, and many others.

After spending 37 years with the Walt Disney Company, Barry Jacobson has now embarked on his next chapter, consulting and sharing his first-hand knowledge with others.  Barry can inspire, engage, and educate your teams to help take your brand and culture to the next level of excellence.

How We Can Help

Driving The Brand Experience

Build Employee Engagement

Learn how to engage your leadership, set goals and expectations, and provide an appropriate culture of service as it relates to your current business and environment where everyone loves to come to work, feels safe, and accurately represents your brand to the customer.

Elevate Customer Service

Infuse your current culture with an increased focus towards establishing your brand’s guest-facing experience to both surprise and delight your customers.

Create Customer Experiences

Barry brings an Insider’s View as it relates to customer experiences, gathered from some of the best in the world. Learn how to customize and incorporate these strategies into your business.


Barry Jacobson


Build A

Culture of Service 

With today’s challenges, companies know that new strategies must be enacted to both stay relevant and get back into the game.  The customer’s experience is shaped by the many different interactions your team has with them.  Are you doing everything you can to ensure your company’s culture?  No matter what your industry, Barry provides insight and hands-on, custom, management, and leadership direction to address a customer centric experience.  Barry Jacobson spent his career with the brands that do it best and is ready to help you bring that same culture to your company.


Interviews and Podcasts

Elevating the Customer and Patient Experience.  What better way to do that than with a little Disney magic?

Open for Business – Pandemic 2020. When his local barber shop needed advice on how to reopen, they turned to Barry.

Backstage Stories. Enjoy insider tips, never-before-heard stories, and more in this in-depth interview with Barry.

What’s the difference between Customer Service and Premium Service?  Barry developed and led some of the most premium experiences at some of the most iconic brands in the world. Learn how you can apply that to your business.

Contact Us

Partnering Options

Whether Barry comes to your organization to speak, lead a workshop, or provide an online seminar, he will help you build your customer’s experience, one Magical interaction at a time, get the right message, and leave inspired.

  • Keynote Speaking
  • Seminars, Presentations, and Workshops
  • One-On-One Leadership Coaching
  • Customized monthly program offering comprehensive evaluation of your existing customer service
Barry Jacobson Testimonials


What People Are Saying

Barry has a unique talent for connecting with people. No matter how many individuals were on his team, he was able to make each feel that their area was the most important to him – he connected and inspired. This gift for inspiring actions – not needing to master the technical skills of his direct reports, but appropriately determining when to empower, when to provide guidance – enabled Barry to drive performance. Barry manages from the heart and can share his “people first” philosophy to guide others on how to bring out the best from their teams. I have known Barry for more than 30 years and am still learning from him. So can you.

Barbara Higgins
SVP & Chief Customer Officer, Duke Energy Corporation

Barry is world-class in all that he does. He is a human Swiss-army knife, with the ability to provide superior guest experiences in any and all situations.

Chris Curtin
Chief Brand and Innovation Marketing Officer, VISA

I worked closely with Barry during my Disney career and his ability to coordinate complex special events with VIP clients was excellent. He has a "can do" mindset and very strong customer service skills. As the General Manager of Golden Oak Operations, he's now successful interfacing with some of the company's most loyal fans.

Randy Garfield
Former President Walt Disney Travel, EVP Worldwide Sales, Walt Disney World
Barry Jacobson Blog


The Latest From Barry's Blog


Taking Your Service To The Next Level​